Purple Mountain Observatory (PMO), formerly known as Carrier Goods, has disrupted the outdoor apparel industry since its launch in 2020. Combining premium outdoor apparel with contemporary, urban design. Aiming to cultivate the next generation of outdoor consumers who value the great experience of the outdoors without compromising on style.

While exploring the Purple Mountains of China, where the brand's factory is based, inspiration was taken from the landscape to influence their rebrand and creative foundation.PMO continues to maintain their core values, aligning quality craftsmanship and authentic design with exploration, life, and optimism.

The Purple Mountain Observatory Tie Dye T-Shirt in Eden Tie Dye is the perfect item for everyday wear or any outdoor activity. Made of hand tie dyed 100% cotton, this short-sleeve, ribbed crewneck tee is breathable and soft to the touch.Completing the look with logo graphics on thechest and back and abranded tab at the side seam.